McDonald’s Grandma McFlurry
For the launch of the limited-time Grandma McFlurry, with notes of butterscotch candy and sweet memories of spending time with your grandma. We created the sweet visuals capturing the bond and nostalgia.
TVC/OLV
Sweet Connections AI
To celebrate the launch of the limited-time Grandma McFlurry, we created a campaign that turned a sweet treat into something even sweeter: connection. Knowing many grandchildren of immigrant descent struggle to express their feelings across language barriers, we built sweetconnections.ai that helped bridge that gap. Visitors could record heartfelt messages for their grandparents, and with the help of AI, their words were translated and delivered as personalized videos in their grandparents’ native languages—making the Grandma McFlurry not just a dessert, but a catalyst for cross-generational love.
Social
Tutorial Video
Reaction Video
My Role:
Initial concepts for Asian American Audience adaption, storyboarding the videos, overseeing the production, editing, and animations. Editing and producing social content and translations for all markets.